This is an 8+ week freelance strategy engagement with an independent London and creative studio. Its work runs across brand, digital, campaign and retail for premium fashion, sport and lifestyle names, and it has a genuine track record inside the ecosystem of the globally recognised sports brand you'd be strategising for. You'd be shaping the category from the inside, not pitching into it cold. The Role You'll lead the strategic development of a digital and retail marketing strategy for a world-recognised global sports brand, defining how athlete storytelling, creators, culture and community can make sport more relevant, easier to navigate and more engaging - without losing the performance credibility the brand is built on. You own this workstream end-to-end, from kick-off through to delivery. You'll facilitate client workshops, translate research into clear strategic direction, and build the frameworks teams will actually execute. You'll present to senior leadership, and work alongside the project lead on the day-to-day thinking. The direction is yours to drive: this is ownership, not support. The Package £450 - £460 per day Hybrid working 8+ week engagement Genuine autonomy over strategic direction and delivery The Person You're a Creative Strategist working in brand, digital or retail strategy inside a studio, agency or brand-side team, or already established as a freelancer. You've led complex strategy projects with minimal direction and can build a polished framework and stand it up in front of leadership. You understand contemporary culture, consumer behaviour and community, and have experience across digital commerce, retail experience, membership or omnichannel strategy matters here - and knowledge of tennis or padel culture, or work with global sports and lifestyle brands, would set you apart.