A global strategic branding agency is looking for a Senior Verbal Strategist to lead the complete verbal identity transformation for a high-growth consumer platform at the intersection of sports, entertainment, and digital fan culture. 

This is a creator-led product that has evolved from micro-betting into a five-vertical Super App - spanning sports betting, gaming, and prediction markets, and now requiring a mature, unified brand system that reflects its scale and long-term ambition.

The Role
You'll take the lead on building the verbal identity development end-to-end for this consumer platform transformation. Defining the brand's voice persona, developing three core voice pillars with detailed guidance, and creating a cornerstone messaging system including key messages, signature phrases, and elevator pitches, then translating that strategic positioning into a launch-ready verbal toolkit covering paid advertising, website copy, app store messaging, in-app UI strings, investor narrative, and campaign lines. 

You'll present work to internal teams and client stakeholders across multiple rounds, iterating based on feedback toward final delivery. This is independent ownership of the verbal workstream while collaborating closely with strategy and creative partners. Timeline runs from early July through mid-August across two phases: verbal identity development, then verbal toolkit execution.

The Package
$500 - $600 per day
Remote working
LA timezone hours (PST)
Freelance project engagement
Six-week focused timeline with a clear deliverables structure

The Person
A Senior Verbal Strategist with strong experience leading brand voice development, currently working at agencies or consultancies with sports, gaming, entertainment, or fan-first consumer brand experience. 

You’re someone who can operate independently while collaborating with cross-functional teams, comfortable presenting to senior stakeholders, and skilled at moving between strategic thinking and executional copywriting. You understand how language drives engagement in culturally live, fast-moving categories and can build verbal systems from the ground up rather than writing to existing guidelines.