This episode lands as Lisa takes on dual challenges: growing Uncommon’s integrated practice in her new global role, and setting her vision for her year as D&AD President.
Her call to arms? Creativity must be celebrated and protected at a time when speed, automation and mediocrity threaten to take over, and craft must be upheld.
“Let’s get back to making awesome stuff and and making things happen and fighting for things that you think are right. Some you’ll win and some you’ll lose – let’s get that spirit back!”
Even amongst these big shifts, Lisa remains honest. We talk about moving from the familiar to the unknown, remixing teams to balance speed and quality, partnering closely with in-house studios, and why mentoring the next generation has never been more important.
“What makes me the most nervous is that the design industry will get smaller and smaller. The way everyone is behaving and acting right now, it is very insular.”
Lisa’s career has seen her work with some of the biggest global brands, but her focus has always been on the people behind the work: curating the right teams is her superpower.
It’s a reminder that change, when embraced with optimism and rigour, can be a force for good in design!
